Due to Dr. Naim Anwar Muzaffar herbal research excellence, WHO designated Punjab University as a Collaborating Centre for Traditional Medicine in 1990 – South Asia’s first. The Centre trained 47 researchers from 11 countries in validation protocols, hosted WHO’s Regional Expert Group meetings, and developed standardized monographs for 19 indigenous plants. This recognition attracted $2M in international grants and established Pakistan as a traditional medicine knowledge hub, later inspiring the China-Pakistan Traditional Medicine Initiative (1995).